{"id":1645,"date":"2020-06-18T06:50:43","date_gmt":"2020-06-17T22:50:43","guid":{"rendered":"https:\/\/sgtaste.com\/?p=1645"},"modified":"2020-07-09T08:47:10","modified_gmt":"2020-07-09T00:47:10","slug":"sfa-introduces-new-sg-brand-logo","status":"publish","type":"post","link":"https:\/\/sgtaste.com\/index.php\/2020\/06\/18\/sfa-introduces-new-sg-brand-logo\/","title":{"rendered":"SFA Introduces New SG Brand Logo"},"content":{"rendered":"\n<p>Singapore consumers can look forward to an easier way of identifying local produce within months. <br><br>Announced by <strong><em>SFA &#8211; Singapore Food Agency<\/em><\/strong>, starting from mid-2020 onwards, the packaging of local produce will carry a new specially designed logo, which features the SG brand mark on an iconic red background. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"740\" height=\"522\" src=\"https:\/\/sgtaste.com\/wp-content\/uploads\/2020\/06\/image-5.png\" alt=\"\" class=\"wp-image-1646\" srcset=\"https:\/\/sgtaste.com\/wp-content\/uploads\/2020\/06\/image-5.png 740w, https:\/\/sgtaste.com\/wp-content\/uploads\/2020\/06\/image-5-300x212.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption><strong> The New SG Brand Mark<\/strong><br>( Source: SFA &#8211; Singapore Food Agency )<\/figcaption><\/figure><\/div>\n\n\n\n<p>According to the <em>Singapore Food Agency<\/em>, many local farmers, retailers, industry association members, Singaporeans and local residents were consulted during the co-creation of this logo. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/sgtaste.com\/wp-content\/uploads\/2019\/05\/image-292.png\" alt=\"\" class=\"wp-image-787\" width=\"481\" height=\"391\" srcset=\"https:\/\/sgtaste.com\/wp-content\/uploads\/2019\/05\/image-292.png 388w, https:\/\/sgtaste.com\/wp-content\/uploads\/2019\/05\/image-292-300x244.png 300w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><figcaption> <strong>SFA &#8211; Singapore Food Agency<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Besides focus group discussions with the industry, over 2,200 people participated in an online exercise to pick their favourite logo design. <br><br>The winning design option received close to 70 percent of the votes.<\/p>\n\n\n\n<p style=\"text-align:center\" class=\"has-text-color has-background has-medium-font-size has-vivid-red-color has-pale-cyan-blue-background-color\">Read more of the original SFA article <strong><em><a href=\"https:\/\/www.sfa.gov.sg\/food-for-thought\/article\/detail\/new-logo-to-help-consumers-identify-local-produce\">HERE<\/a><\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singapore consumers can look forward to an easier way of identifying local produce within months. Announced by SFA &#8211; Singapore Food Agency, starting from mid-2020 onwards, the packaging of local produce will carry a new specially designed logo, which features the SG brand mark on an iconic red background. According to the Singapore Food Agency, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76,55],"tags":[49,209,208,78],"_links":{"self":[{"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/posts\/1645"}],"collection":[{"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/comments?post=1645"}],"version-history":[{"count":1,"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/posts\/1645\/revisions"}],"predecessor-version":[{"id":1647,"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/posts\/1645\/revisions\/1647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/media\/1646"}],"wp:attachment":[{"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/media?parent=1645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/categories?post=1645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgtaste.com\/index.php\/wp-json\/wp\/v2\/tags?post=1645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}